List of those involved in the production of DA+C

 

Core management

Chairperson:   Laurence Loh (Badan Warisan Malaysia)

Vice-Chairperson:  Elizabeth Cardosa (Badan Warisan Malaysia)

Festival Director:    Suzy Sulaiman (re-cap.org)

Creative Director:   Fairuz Sulaiman (re-cap.org)

Managing Director:   Catherine Kong (re-cap.org)

Brand image design:   Fauzi Yusoff

 

Production Crew

Event Producer: Callen Tham

Talent Agency:   soundscape Records

Operations team : Nurul Shima Taharrudin, Shafiq Ahmad, Siti Aisayah, Nur Adibah, Kendy Mintot, Taufik Sulaiman, Munira Sulaiman, Niamah, Emin Fazel.

 

Interactive Designers

/Programmer:    Hafizfat Ghazali, Avijit Paul and Muhammad Faiz

Graphic Design team:   Siti Sarah Ameera, Irra Fatihah and Fatin

Video crew:    Digicap, MMU and Arful Brains

Photography:   Capsicum Photography

Creative Production

Re- cap.org

Motiofixo

Zhung sum gymnasium

Kromosomlab

KONTAK!

 

Guest artists

Lim Kok Yoong

Kok Siew Wai

Wong Hoy Cheong

Liew Kung Yu

Fairuz Sulaiman

Fauzi Yusoff

Khairul Hazrin + Digicap team from MMU

Deepset

Rain-f

FlicaList of those involved in the production of DA+C

 

Core management

Chairperson:   Laurence Loh (Badan Warisan Malaysia)

Vice-Chairperson:  Elizabeth Cardosa (Badan Warisan Malaysia)

Festival Director:    Suzy Sulaiman (re-cap.org)

Creative Director:   Fairuz Sulaiman (re-cap.org)

Managing Director:   Catherine Kong (re-cap.org)

Brand image design:   Fauzi Yusoff

 

Production Crew

Event Producer: Callen Tham

Talent Agency:   soundscape Records

Operations team : Nurul Shima Taharrudin, Shafiq Ahmad, Siti Aisayah, Nur Adibah, Kendy Mintot, Taufik Sulaiman, Munira Sulaiman, Niamah, Emin Fazel.

 

Interactive Designers

/Programmer:    Hafizfat Ghazali, Avijit Paul and Muhammad Faiz

Graphic Design team:   Siti Sarah Ameera, Irra Fatihah and Fatin

Video crew:    Digicap, MMU and Arful Brains

Photography:   Capsicum Photography

Creative Production

Re- cap.org

Motiofixo

Zhung sum gymnasium

Kromosomlab

KONTAK!

 

Guest artists

Lim Kok Yoong

Kok Siew Wai

Wong Hoy Cheong

Liew Kung Yu

Fairuz Sulaiman

Fauzi Yusoff

Khairul Hazrin + Digicap team from MMU

Deepset

Rain-f

FlicaList of those involved in the production of DA+C

 

Core management

Chairperson:   Laurence Loh (Badan Warisan Malaysia)

Vice-Chairperson:  Elizabeth Cardosa (Badan Warisan Malaysia)

Festival Director:    Suzy Sulaiman (re-cap.org)

Creative Director:   Fairuz Sulaiman (re-cap.org)

Managing Director:   Catherine Kong (re-cap.org)

Brand image design:   Fauzi Yusoff

 

Production Crew

Event Producer: Callen Tham

Talent Agency:   soundscape Records

Operations team : Nurul Shima Taharrudin, Shafiq Ahmad, Siti Aisayah, Nur Adibah, Kendy Mintot, Taufik Sulaiman, Munira Sulaiman, Niamah, Emin Fazel.

 

Interactive Designers

/Programmer:    Hafizfat Ghazali, Avijit Paul and Muhammad Faiz

Graphic Design team:   Siti Sarah Ameera, Irra Fatihah and Fatin

Video crew:    Digicap, MMU and Arful Brains

Photography:   Capsicum Photography

Creative Production

Re- cap.org

Motiofixo

Zhung sum gymnasium

Kromosomlab

KONTAK!

 

Guest artists

Lim Kok Yoong

Kok Siew Wai

Wong Hoy Cheong

Liew Kung Yu

Fairuz Sulaiman

Fauzi Yusoff

Khairul Hazrin + Digicap team from MMU

Deepset

Rain-f

FlicaList of those involved in the production of DA+C

 

Core management

Chairperson:   Laurence Loh (Badan Warisan Malaysia)

Vice-Chairperson:  Elizabeth Cardosa (Badan Warisan Malaysia)

Festival Director:    Suzy Sulaiman (re-cap.org)

Creative Director:   Fairuz Sulaiman (re-cap.org)

Managing Director:   Catherine Kong (re-cap.org)

Brand image design:   Fauzi Yusoff

 

Production Crew

Event Producer: Callen Tham

Talent Agency:   soundscape Records

Operations team : Nurul Shima Taharrudin, Shafiq Ahmad, Siti Aisayah, Nur Adibah, Kendy Mintot, Taufik Sulaiman, Munira Sulaiman, Niamah, Emin Fazel.

 

Interactive Designers

/Programmer:    Hafizfat Ghazali, Avijit Paul and Muhammad Faiz

Graphic Design team:   Siti Sarah Ameera, Irra Fatihah and Fatin

Video crew:    Digicap, MMU and Arful Brains

Photography:   Capsicum Photography

Creative Production

Re- cap.org

Motiofixo

Zhung sum gymnasium

Kromosomlab

KONTAK!

 

Guest artists

Lim Kok Yoong

Kok Siew Wai

Wong Hoy Cheong

Liew Kung Yu

Fairuz Sulaiman

Fauzi Yusoff

Khairul Hazrin + Digicap team from MMU

Deepset

Rain-f

FlicaList of those involved in the production of DA+C

 

Core management

Chairperson:   Laurence Loh (Badan Warisan Malaysia)

Vice-Chairperson:  Elizabeth Cardosa (Badan Warisan Malaysia)

Festival Director:    Suzy Sulaiman (re-cap.org)

Creative Director:   Fairuz Sulaiman (re-cap.org)

Managing Director:   Catherine Kong (re-cap.org)

Brand image design:   Fauzi Yusoff

 

Production Crew

Event Producer: Callen Tham

Talent Agency:   soundscape Records

Operations team : Nurul Shima Taharrudin, Shafiq Ahmad, Siti Aisayah, Nur Adibah, Kendy Mintot, Taufik Sulaiman, Munira Sulaiman, Niamah, Emin Fazel.

 

Interactive Designers

/Programmer:    Hafizfat Ghazali, Avijit Paul and Muhammad Faiz

Graphic Design team:   Siti Sarah Ameera, Irra Fatihah and Fatin

Video crew:    Digicap, MMU and Arful Brains

Photography:   Capsicum Photography

Creative Production

Re- cap.org

Motiofixo

Zhung sum gymnasium

Kromosomlab
KONTAK!

Guest artists
Lim Kok Yoong
Kok Siew Wai
Wong Hoy Cheong
Liew Kung Yu
Fairuz Sulaiman
Fauzi Yusoff
Khairul Hazrin + Digicap team from MMU
Deepset
Rain-f
FlicaList of those involved in the production of DA+C


Core management
Chairperson:   Laurence Loh (Badan Warisan Malaysia)
Vice-Chairperson:  Elizabeth Cardosa (Badan Warisan Malaysia)
Festival Director:    Suzy Sulaiman (re-cap.org)
Creative Director:   Fairuz Sulaiman (re-cap.org)
Managing Director:   Catherine Kong (re-cap.org)
Brand image design:   Fauzi Yusoff
Production Crew

Event Producer: Callen Tham
Talent Agency:   soundscape Records
Operations team : Nurul Shima Taharrudin, Shafiq Ahmad, Siti Aisayah, Nur Adibah, Kendy Mintot, Taufik Sulaiman, Munira Sulaiman, Niamah, Emin Fazel.

 

Interactive Designers

/Programmer:    Hafizfat Ghazali, Avijit Paul and Muhammad Faiz
Graphic Design team:   Siti Sarah Ameera, Irra Fatihah and Fatin
Video crew:    Digicap, MMU and Arful Brains
Photography:   Capsicum Photography

Creative Production
Re- cap.org
Motiofixo
Zhung sum gymnasium
Kromosomlab
KONTAK!

Guest artists
Lim Kok Yoong
Kok Siew Wai
Wong Hoy Cheong
Liew Kung Yu
Fairuz Sulaiman
Fauzi Yusoff
Khairul Hazrin + Digicap team from MMU
Deepset
Rain-f
FlicaList of those involved in the production of DA+C

Core management
Chairperson:   Laurence Loh (Badan Warisan Malaysia)
Vice-Chairperson:  Elizabeth Cardosa (Badan Warisan Malaysia)
Festival Director:    Suzy Sulaiman (re-cap.org)
Creative Director:   Fairuz Sulaiman (re-cap.org)
Managing Director:   Catherine Kong (re-cap.org)
Brand image design:   Fauzi Yusoff

 

Production Crew
Event Producer: Callen Tham
Talent Agency:   soundscape Records
Operations team : Nurul Shima Taharrudin, Shafiq Ahmad, Siti Aisayah, Nur Adibah, Kendy Mintot, Taufik Sulaiman, Munira Sulaiman, Niamah, Emin Fazel.

Interactive Designers

/Programmer:    Hafizfat Ghazali, Avijit Paul and Muhammad Faiz
Graphic Design team:   Siti Sarah Ameera, Irra Fatihah and Fatin
Video crew:    Digicap, MMU and Arful Brains
Photography:   Capsicum Photography
Creative Production
Re- cap.org
Motiofixo
Zhung sum gymnasium
Kromosomlab
KONTAK!

 
Guest artists
Lim Kok Yoong
Kok Siew Wai
Wong Hoy Cheong
Liew Kung Yu
Fairuz Sulaiman
Fauzi Yusoff
Khairul Hazrin + Digicap team from MMU
Deepset
Rain-f
Flica

Reference:





2011 THEME

DIGITAL ART & CULTURE FESTIVAL 2011

SUFFOLK HOUSE, GEORGE TOWN, PENANG MALAYSIA

 

DA+C festival was Malaysia’s first Penang inspired electronic festival. This 3-day event took place at the UNESCO award winning, Suffolk House in July 2011.

It showcased Malaysia’s most innovative talents from animation, video, design, computer programmers and music. Cutting edge electronic arts pieces were commissioned by DA+C to express Penang’s rich heritage and vibrant street culture. Part of DA+C’s mandate was to promote the love of cultural electronic media.

PRELUDE

In order for heritage values to continue its existence, they must be relevant to the modern times. Traditional cultures that fail to adapt to changing trends will inevitably suffer extinction. Something that has no relevance in society will eventually disappear. The emergence of the digital age has made technology inseparable in our daily lives. Most of us cannot imagine a day without checking our emails online or communication on our cellphones.

Technology is now the nucleus of society as it penetrates almost every aspect of modern living. DA+C festival is a project that seeks to marry these two scenarios and create a cultural synergy. The works under DA+C flagship are commendable efforts by local designers and artists who have deep respect for local culture and history and seek to extend this into the digital realm to jump-start a cultural re-naissance.

DA+C consisted of 2 main sessions
DAC by day and DAC by night.

By day, the interactive art exhibition converted Suffolk House into an electronic playground. Visitors engaged with the art pieces through movement-triggered video, twitter, touch screen and interactive video. Each of the art pieces expressed different interpretations of the Penang history and contemporary culture.

One of the feature attractions to the festival was its computer workshop. Here, expert facilators would impart their skills needed to produce video projection mapping and high dynamic range photography. Mostly designed for creative professionals, these workshops highlighted the festival’s efforts to share knowledge from the current industry experts.

At night, Suffolk House transformed into a larger-than-life stage to make way for Malaysia’s first heritage building video projection mapping. A collection of artistic audio-visual pieces played on the Suffolk House’s building for nearly 3 hours.

Musicians performed within a mammoth video set that transported the audience back to Penang’s pre-colonial days. Historical characters like Francis Light were resurrected to tell the story of the House through beautiful animation and images.

News: HISTORY WITH TECH TWIST

“DA+C celebrates Suffolk House’s Rich history by bringing its stories of the past to the present, stories of the people it housed, the events that took place and its relationship with George Town. Some works are triggered off by sensors while others require direct human participation, with electronic tools and gadgets.” Says Suzy Sulaiman.

The festival attracted over 700 people to Suffolk House during 3 days. About 70% were University students and youths. Many people heard about it from social network and made a trip to Penang to attend the festival. DA+C was in the headlines for successfully staging the first video projection mapping performance.

DA+C Festival had successfully met its target despite heavy financial constraints. The 100% Malaysian team pulled off the amazing feat of producing Malaysia’s 1st Digital Arts festival. All of the works featured were commissioned by DA+C did their jobs of meeting deadlines within a restraint budget. 90% of participants’ were below the age of 35. This meant it had successfully brought a ‘younger’ audience to heritage-themed events. The video projection mapping performance attracted a 350 strong crowd each night. Many repeat audiences came on the 2nd night.

 

WORKSHOPS

Focused on imparting skills and knowledge to participants of DA+C, two workshops were held. One workshop facilitated by Digicap was about ‘high dynamic range imagining’ and the other was on ‘video projection mapping’ lead by VGA artist, Fairuz Sulaiman. These workshops ran for two days and were conducted at Suffolk House.

Talks on Digital Heritage

Two talk sessions were held during DA+C festival. The first talk was an ‘Artists’ Dialogue session chaired by En. Hasnul J. Saidon; brought together Lim Kok Yoong, Kok Siew Wai, Wong Hoy, Cheong and Liew Kung Yu. Another talk session held the following day featured Laurence Loh; Deputy President of Badan Warisan Malaysia and Chairman of DA+C festival;, together with Mr. Khairul Hazrin; Deputy Dean of Faculty of Creative Multimedia, MMU and Director of Digicap.

 

VIDEO PROJECTION MAPPING PERFORMANCE


The highlight of DA+C was its performance night that featured video projection mapping medium. Dazzling sound and images projected onto the façade of Suffolk House brought history alive. The night kicked-off with ‘Dragon Dance’ performance were traditional troupe performance mixed with 3D animation; producing a hybrid cultural-electronic nature. The night ended with a live audio-visual performance of band and DJs.